How We Decide
Author: Jonah Lehrer
The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that….Read More
13 Books Similar to How We Decide
Proust Was a Neuroscientist
In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah… Continue Reading Posted in: Bibliography, Literature And Science, Neuroscience, Science Education for Kids
Gut Feelings: The Intelligence of the Unconscious
An engaging explanation of the science behind Malcolm Gladwell’s bestselling Blink Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink.… Continue Reading Posted in: Bibliography, Intuition, Medical Neuropsychology, Pencil Drawing, Problem Solving
Sway: The Irresistible Pull of Irrational Behavior
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell… Continue Reading Posted in: Advertising, Bibliography, Medical Social Psychology & Interactions, Psychological Aspects, Stupidity
The Upside of Irrationality: The Unexpected Benefits of Defying Logic
“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James… Continue Reading Posted in: Bibliography, Logic, Reasoning (Psychology)
Decisive: How to Make Better Choices in Life and Work
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath… Continue Reading Posted in: Business Negotiating, Decision Making, Workplace Culture
The Paradox of Choice: Why More Is Less
About the Book: The Paradox of Choice. In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction… Continue Reading Posted in: Bibliography, Business Decision Making, Choice Behavior, Decision-Making & Problem Solving
Thinking, Fast and Slow
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System… Continue Reading Posted in: Bibliography, Decision-Making & Problem Solving, Judgment, Medical Cognitive Psychology, Reasoning
Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average
We forget our passwords. We pay too much to go to the gym. We think we'd be happier if we lived in California (we wouldn't), and we think we should… Continue Reading Posted in: Bibliography, Cognitive Psychology, Insight, Trivia
Switch: How to Change Things When Change Is Hard
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath,… Continue Reading Posted in: Bibliography, Business & Organizational Learning, Business Decision Making, Organizational Innovation, Self Actualization (Psychology)
The Drunkard’s Walk: How Randomness Rules Our Lives
With the born storyteller's command of narrative and imaginative approach, Leonard Mlodinow vividly demonstrates how our lives are profoundly informed by chance and randomness and how everything from wine ratings… Continue Reading Posted in: Bibliography, Chaos Theory, Mathematical Physics, Popular Works, Random Walks (Mathematics)
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