How We Decide
Author: Jonah Lehrer
The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that….Read More
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