The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Author: Clotaire Rapaille
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbr….Read More
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