Why We Buy
Author: Paco Underhill
Shopping: there’s a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if you don’t want your customers to shoot straight past you, don’t open your shop next to a bank. And once you’ve lured them in, whatever you do, don’t put key items just inside the door. This is decompression zone where we take the five to 1….Read More
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The Wisdom of Crowds: Why the Many Are Smarter Than the Few
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant --… Continue Reading Posted in: Bibliography, Common Good, Mass Behavior
On Writing: A Memoir of the Craft
"If you don't have the time to read, you don't have the time or the tools to write." In 1999, Stephen King began to write about his craft -- and… Continue Reading Posted in: American, Bibliography, Fiction, Novelists
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