Influence: Science and Practice
Author: Robert B. Cialdini
Over a quarter million copies sold! How does this information make you feel about the book? If, even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence-in this case, the principle of social proof. Have you ever found yourself saying yes to a telemarketer or to a ch….Read More
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