Bonfire of the Brands: How I Learnt to Live Without Labels

Author: Neil Boorman

Bonfire of the Brands Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. This title assesses the impact of advertising on the individual. Full description….Read More

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