Author: Chip Heath
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why….Read More
9 Books Similar to Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
E-Myth 'e-,'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work… Continue Reading Posted in: Bibliography, Management
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a… Continue Reading Posted in: Business Enterprises, United States
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