Free Prize Inside

Purple Cow: Transform Your Business by Being Remarkable

Author: Seth Godin

According to marketing maven and Purple Cow author Seth Godin, the “Television Industrial Complex”–and its nasty habit of interrupting people with advertisements for things they don’t want–is dead. Innovation is cheaper than advertising, advises Godin who defines the “free prize” with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperwa….Read More

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