Unleashing The Ideavirus

Author: Seth Godin

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses – a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn’t want to hear from traditional marketeers anymore…..Read More

7 Books Similar to Unleashing The Ideavirus

Free Prize Inside

According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is… Continue Reading Posted in: Bibliography, Marketing

Why We Buy

Shopping: there's a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if… Continue Reading Posted in: Consumer Behavior, Planning, Psychological Aspects

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

Profit through good times and bad with a resilient, diversified portfolioThe Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global… Continue Reading Posted in: Asset Allocation, Bibliography

The Design of Everyday Things

Anyone who designs anything to be used by humans -- from physical objects to computer programs to conceptual tools -- must read this book, and it is an equally tremendous… Continue Reading Posted in: Bibliography, Equipment Design, Vormgeving

The Paradox of Choice: Why More Is Less

About the Book: The Paradox of Choice. In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction… Continue Reading Posted in: Bibliography, Business Decision Making, Choice Behavior, Decision-Making & Problem Solving

The Wisdom of Crowds: Why the Many Are Smarter Than the Few

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant --… Continue Reading Posted in: Bibliography, Common Good, Mass Behavior

Purple Cow: Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they… Continue Reading Posted in: Marketing

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